Logo Design
Logos must be simple, bold, and iconic.
Whether we’re imagining a new mark or remastering an iconic logotype, logo design is our secret weapon. Our expertise in designing for screens defines our approach: that logos must be clear at small sizes and be captivating at large scales.
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With a given name, we identify the visual characteristics of key letterforms and then craft them in a manner that makes your brand immediately unique and recognizable.
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Intended as a shorthand version of your full brand name, we design monograms that can be used to complement the logotype, or even hold their own as a standalone logo mark.
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Legendary brands usually have too much equity to be rebuilt from the ground up. Remastering iconic logo marks brings them up-to-date and readies them for the next chapter of their journey.
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Not all brand logos get to exist in isolation. They’re often part of a living, evolving ecosystem of brands and sub-brands. We think through all potential applications to establish a structural framework that’s consistent yet agile.
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DISNEY+
A simplified, streamlined, and strengthened logotype for the next chapter of the streaming giant’s journey.
THE ESPYS
A dynamic update to the iconic ESPYS award show brand across stage, trophy and living room screens.
CITY OF WACO
A digital re-mastering of the city’s iconic “Flying W” that we paired with a custom word mark, and rippled across a robust lockup system.
NFL Exclusive Game Series
A sporty new logo and identity for the NFL’s Exclusive Game Series, featuring matchups not available outside of the NFL Network.
AMC’s Interview With the Vampire & The Immortal Universe
Two spooky logos and brand identities for Anne Rice’s Immortal Universe on AMC and AMC’s Interview With the Vampire.
PEACOCK
A new logo and brand identity take flight for the premium streaming service, named after the peacock in the iconic NBC logo.
STARZ
A remastered STARZ logo for improved visual presence at small scales, with or without a telescope.
MTV
For only the third time in its glorious history, we helped MTV take a holistic look at its logo and brand across all platform.
A&E’s Bates Motel
Referencing iconic neon motel signs, our Bates Motel logotype recreates the physical sign used in the actual show.
MAGNOLIA NETWORK
A new down-home logo and brand identity for the Magnolia Network, the joint venture between Warner Bros. Discovery and Chip & Joanna Gaines.
TELEMUNDO
A caliente new mark for the leading American Spanish-language network that visually brings two cultures together.
AMC Networks
A towering new mark and identity for one of entertainment’s biggest companies.
ESPN FC
We pledge allegiance, to the crest, of the new ESPN FC brand.
NETFLIX is a Joke
Evolving the Netflix is a Joke concept from a campaign line into a “proper” brand that’s simple and easy to use across video and social platforms.
TNT’s The Last Ship
Logotype for TNT’s thrilling post-apocalyptic thriller. Gas masks recommended.
SYFY
We rebuilt the SYFY brand from the ground up as an editorial hub for all things syence-fyction.
WGN’s Outsiders
The logo for WGN’s Outsiders, the story of the Farrell clan and their struggle for power and control in the hills of Appalachia.
UNIVERSAL Content Productions
An updated logo and brand for NBCUniversal’s production company, Universal Content Productions.
ESPN College Football
One little ol’ brand architecture for the thousands of hours of College Football programming on ESPN.
FYI
A bold, approachable and tactile word mark for FYI, A+E Networks’ lifestyle network that embraces an adventurous, personalized and non-prescriptive approach to peoples' tastes.
ESPN Get Up!
Start your day with a bold new logo and identity for ESPN’s hottest morning show.
ABC
Yes, that ABC.
PEABODY
We had the opportunity to update the brand of one of America’s most iconic institutions. We’ll happily accept a Peabody award for our work.
