CITY OF WACO © Brand Identity™
Logo Design
Brand Architecture
Creative Strategy
Brand Design
Motion Language
Due to its growth and economic development in recent years, Waco’s city government felt it was time to articulate their city identity using visual and written tools to accurately reflect their history and help guide a vision for the future.
Referencing heritage while looking to the future, we articulated a new brand story, providing the City of Waco with the strategic, voice and design guidance to express themselves effectively in practical government matters and in broader campaign efforts that bring the people of Waco together.
