THE ESPYS © Brand Identity™ ∞ Event Content
Logo Design
Creative Strategy
Brand Design
Motion Language
Marketing Materials
A fresh look for The ESPYS brand, built from the ground up through a comprehensive design system that supports the event, the broadcast, and marketing across all platforms.
Both elegance and attitude come together for the new ESPYS brand, but its in the collision of those themes where the event truly comes to life.
“Internally, we talked about “smashing the Oscars and VMAs together,” meaning high-quality materials, contrasted with hot, neon accent colors.”
