SAMSUNG GAMING
© Brand Identity™
Icon Design
Brand Design
Animation
Create a unified Logo- and Design- System for Samsung Gaming and its various platforms and services. Ensure the design system and messaging allows for communicating with the casual gamers, well as the serious ones.
We created a logo system that shares a strong common core, as well as a flexible and cohesive design system. It leverages color and motion to range from cinematic to playful, can stand on its own and has the ability to feature games in a distinct and ownable way.
