PERLICK © Brand Identity™
Logo Design
Brand Design
Brand Architecture
Animation
Event Branding
Event Assets
Bring an American pioneer in the beverage distribution industry into their second century of innovation and manufacturing through a modern, dynamic and agile visual identity.
Leaning into the rich visual history of the PERLICK archives, we reinvented the brand without losing its midwestern roots.
Previous Logo
Legacy Shields
Archives
Lane 1
Lane 2
Lane 3
Product Tag Word Mark
Product Tag Word Mark
Co-Branded Tag
Hero Shield Lockup
Product Stickers
Hero Shield
Century Tag
“The NAFEM trade show had a 78% increase in leads compared to last year (industry benchmark for a good showing this year for others was about 14% increase in leads— we blew out the competition and the show as a whole).”
