NBA on NBC © Brand Identity™
Brand Design
Animation
Animation Templates
Tool Kits
After more than two decades, the NBA on NBC is back on television, albeit in a drastically different media landscape. The new brand needed to express the energy of the game, represent the personality of players and place, as well exhibit maximum flexibility above all else.
Fusing simple, yet dynamic layouts with a cutting-edge animation language, we crafted an eclectic brand with unlimited potential to mix and match, ensuring longevity for years to come.
