NASCAR on Prime © Brand Identity™

Logo Lockup

Brand Design

Motion Language

Motion Toolkit

Create a cross-platform design system, providing Prime all the tools they need to promote their exclusive NASCAR races for the upcoming 2025 racing season.

The key to bringing these two brands together laid in what made them visually similar – both logos having an inherent movement to them. The combined directional momentum of these two brands informed design decisions at every turn, or at least left turns.  

NASCAR on Prime animated logo open — co-branded lockup animation for Amazon Prime Video broadcast
NASCAR on Prime broadcast set design — studio environment with co-branded identity applied to on-air signage
NASCAR on Prime animated broadcast transition — motion graphics for race coverage on Prime Video