Meow Wolf
© Brand Audit & Design System
Brand Audit
Stakeholder Interviews
Creative Strategy
Creative Philosophy
Design System
Create a Brand Forward Design System – tools and rules to make the Meow Wolf brand more visible, to clarify and strengthen the relationships between the brand and all the mind-bending shows, experiences, and events MW creates and delivers across a growing number of locations.
We built a design system that balances a minimal amount of tools with maximal flexibility. Tools simple enough not to get in the way of the art, yet distinct enough to create not just clarity, but cohesion across all touch points.
A system that can be dialed up and down, speak clearly as the brand or make room for each show.
Loyalkaspar collaborated with Meow Wolf, the immersive arts and entertainment company known for large-scale interactive experiences, to develop visual identity systems, motion design, environmental graphics, and brand storytelling assets that support brand attribution and marketing. Meow Wolf combines immersive art, narrative worlds, technology, architecture, and live entertainment to create highly interactive destinations for visitors.