Working with Verizon and Yahoo’s internal agency, Verizon Media (previously Oath), we developed campaigns for both their Yahoo! Finance and Verizon advertising platforms. Our relationship began with a collaboration to showcase various sponsorship units for B2B advertisers, and stemming from that success we grew the account into a transit station takeover for Yahoo! Finance, one of the many digital platforms under Verizon Media.
To showcase the power of Oath’s new ad tech system, we delivered a suite of videos to show who they are and why brands should build with them.
Teaming up with Yahoo! Finance on their Bell 2 Bell campaign, we took over two of New York’s biggest transit hubs, Penn Station and Fulton Center, as well as LinkNYC’s network all across the city.
To showcase all the different sponsorship units that B2B advertisers are able to purchase from Oath, we created a video to help bring clarity to the buying process.