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Shining A Light

BRAND IDENTITY & PROMOTION

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With a global audience of 800+ million people, A+E Networks has both reach and responsibility. SHINING A LIGHT is a once-in-a-lifetime concert, as well as an ongoing charitable initiative intended for advancing the conversation on race in America. The event was simulcast across the A+E family of networks, including A&E, FYI, HISTORY, H2, Lifetime and LMN, as well as on iHeartMedia radio stations and the iHeartRadio digital platform.

SIGN OF THE TIMES

Racial tensions are at their highest level in years, so renewing the dialogue around it is more important than ever.

COMMUNICATION STRATEGY

That strategy was brought to life by amplifying a diverse range of voices. The result was an emotionally powerful testimonial, headlined by John Legend and Pharrell Williams.

Filmed in New York, Los Angeles and South Carolina.

"I need to be heard."

"We must do better."

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