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Hewlett Packard Enterprise

Brand Expression

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At the end of 2015, Hewlett Packard established its enterprise solutions group as an entirely new company: Hewlett Packard Enterprise.

We were honored to join the roster of agencies charged with creating and implementing the new brand’s identity in partnership with HPE’s Global Brand Team.

We partnered with Hewlett Packard Enterprise to build user-friendly communication tools and design guidelines that empower internal and external teams to deliver a consistent brand experience.

Simple motion. Big impact.

We helped HPE’s global brand team develop, write and design a simple, intuitive website that makes brand guidelines easy to access and understand.


We have an ongoing partnership with HPE’s Global Brand Team, to refine communication and develop storytelling tools which communicate technological ideas in an accessible way.

"Our challenge was to develop and release a new brand with only months to strategize, design and execute across multiple touch points. LK developed user-friendly storytelling and design tools in an elegant and simple manner. They’re smart, fast and don’t require handholding…they just get it!"

— Vasken Guiragossian, Executive Creative Director, Global Brand Experience, Hewlett Packard Enterprise
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