Launched in 2014 and now in over 50 million homes, getTV is a Sony Pictures Television network dedicated to celebrating classic movies and iconic stars. With a new slate of programing and a shifting target audience on the horizon, the network sought to develop a new, classic-meets-modern, premium brand.
To hold onto the equity getTV built with their 30s-70s classics while ushering in an additional slate of new content—primarily 80s comedy and action TV shows—we created a visual identity that bridged all content through distinct, yet cohesive, programming blocks: Hero, Westerns, TV Series, and Classics.
We developed an on-air identity that was fun, affable, and versatile enough to appeal to the new audience and feel authentic to all content. The clean, content- and message-forward motif allows for flexibility as the network grows, and offers easy in-house implementation across multiple platforms.
Neon-inspired special intros were created to introduce the new blocks of 80s comedy and action shows.
An image spot was created to announce the upcoming content line-up.
The identity extended to all of getTV’s digital and social media platforms.
The new getTV is here, bringing together everything from 30s classics to 80s action through a classic-meets-modern identity.