Social media is the ultimate megaphone.
And with brands fighting for people’s attention, an experience has a much greater chance of being remembered. And shared.
To promote the launch of TNT’s explosive coming-of-fame story WILL, we created a vibrant experiential activation in conjunction with one of NYC’s most famous and anticipated summer events, Shakespeare In The Park.
Our guests loved the tactile glimpse into another world and shared their experience with their friends all over the globe, carrying the story of WILL far beyond the borders of Central Park.
To launch TNT’s blockbuster show THE LAST SHIP, we staged an exclusive evening celebrating art and fashion that was curated for a select group of industry leaders.
All with the idea to bring people together in search of beauty amid chaos.
With the main attraction of the event being a spectacular fashion show of post-apocalyptic haute couture by German fashion designer IRENE LUFT, we went all out to make the event visually shocking, yet beautiful.
After the exclusive event, we turned it into a pop-up gallery for the general public to enjoy and share.
The world’s biggest band needed high-octane visuals to match the excitement of their Grammy performance, visually reinforcing U2’s ‘back to basics’ mantra.
The spine of the song was designed in black and white.
While contrasting sections of color highlighted the chorus.
The performance was a powerful reminder of why U2 has captured the hearts of a global audience for more than 3 decades:
IT’S THE ROCK ‘N’ ROLL, BABY!
The final component of our campaign for CNN’s The Eighties drummed up excitement for the premiere by replaying the decade with a live DJ, free classic arcade games and dancers decked out in a spectrum of ’80s styles. What better way to mark the return of the decade than by placing a giant boombox in the middle of Grand Central Terminal?
The event triggered a spike in social, which, together with our ON-AIR and OOH campaign, lead to the second most-watched CNN Original Series debut ever, more than doubling that of The Sixties and The Seventies.
Following her two most recent studio albums, superstar SHAKIRA traversed the Americas, Europe, Asia and Africa for her The Sun Comes Out World Tour.
Director Felix Barrett (Sleep No More) tasked us with developing the tour’s dynamic and cohesive visual narrative for one of the world’s biggest pop stars.
A giant mask acted as the visual centerpiece of the stage, functioning as both a sculpture and a screen.
The mask was flanked by two massive screens that synchronized with our content and video of the live performance.
Visual content for the two screens was developed graphically, as well as from a shoot with Shakira’s official body double.
The Sun Comes Out World Tour was both an epic entertainment experience and an intimate introspective into an artist’s soul.
We’d like to think that our visuals helped Shakira deliver this unique experience to her fans.
It doesn’t get bigger than the Superbowl. The 44th edition of America’s biggest television event was watched by more than 106 MILLION people, surpassing the 1983 finale of “M-A-S-H” to become the most-watched program in U.S. television history.
THE WHO performed on one of the largest screens ever designed and assembled. Our content wove together their 12-minute medley of greatest hits, creating a seamless visual narrative for the show.
Each song within the 12-minute medley featured a signature color palette and animation style.
To ensure proper mapping on the giant circular screen, the content was rigourously tested with simulation software.