E! has always been a leader in entertainment news. Now, they’re a pioneer, turning their signature news show, E! News, into cohesive multi-platform experience.
Our strategy and visual identity transitions E! News from an on-air brand to one that’s digitally-led, fusing the power and reach of on-air with the immediacy of digital and social, lifting E! once again to the forefront of entertainment news.
Our logo development explored E!’s heritage with the goal of developing an aesthetic that is platform agnostic. This visual vernacular unifies all expressions, from Twitter posts to on-air stories and breaking news on the website.
THE BRAND IN MOTION
Information systems can get messy, especially when integrating sources from multiple platforms. Our solution is built on a three-column grid to condense all information into a clean framework that’s easily implemented across the entire brand.
Over the last few months, the new E! News brand has been meticulously implemented by the E! team across all platforms, returning entertainment news to its place at the center of culture and coolers across the nation.