Our first official product release, ANNA AND ARGYLE combines the timeless simplicity of a storybook with the immersive power of modern technology.
Reading stories to our kids, we recognized the lack of immersive content available on mobile platforms. Originally conceived as a short film, ANNA AND ARGYLE morphed into what we call a “digital tale” — a story that takes advantage of the iPad’s immersive potential without creating unnecessary distractions.
Breathing life into words on paper to create a dimensional heroine with opinions and flaws was a challenge we celebrated. Our Anna ended up with many of the qualities that are dear to us: scrappy, resourceful and, above all, curious.
From machines both mundane and magical, from bulletin-board fodder to detergent brands, we meticulously built Anna’s world from the fabric softener up to feel as authentic as possible.
Sustaining interest over the course of 70 pages requires not just creativity, but careful analysis of the emotional journey.
We recorded isolated instrument loops with the stacking ability of Lego bricks to achieve a seamless soundscape that evolves with Anna’s adventure.
"...they showed me Anna And Argyle and it was incredible. There is this sort of magical-whimsical quality to it..."– David Berkeley
Any product, regardless of artistic merit, needs strong branding to stand out. Early on, Anna’s silhouette framed within the circular shape of the dryer became our singular iconic image. Pairing that graphic with the bold, imperfect logotype produces a distinct, instantly recognizable brand.
Drawing from the tale’s tactile environments, the visual vocabulary is expanded for digital elements. Taken as a whole, the brand is simple yet striking–the ideal mix for curious young readers and their parents.
Anna’s launch party, held at our New York office, included a live reading, musical performances, a Q+A for kids and an exclusive art exhibition. Attendees enjoyed drinks, cotton candy and conversation, all while experiencing the app on unique display stations.
“The visuals are stunning.... It's beautiful and captivating for the kids. It’s feature film quality.”– Sandie Trombert, mother & friend