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ABC Family

Brand Identity

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ABC Family has enjoyed a successful decade of growth, with many groundbreaking shows to their credit and a healthy lead among Women 18-34. However, as their Millennial audience grows up, the network needed to re-think their focus.The project called for help in re-aligning their brand and creative strategy and would see us working in close collaboration with their team to future-proof the brand with a strong, forward-thinking point-of-view and a refreshed look to match.


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