The Eighties Premiere Doubles That of Previous Docuseries
It seems that viewers took the song by Simple Minds to heart and didn’t forget to tune in to The Eighties! In addition to being the second most-watched CNN Original Series debut ever, and third highest rated CNN Original Series telecast yet, the premiere of The Eighties more than doubled that of The Sixties and The Seventies in the 25-54 demo.
After two back-to-back successes we were thrilled to team up with CNN for a third time with The Eighties. From the numbers it seems our collaboration on the on-air tease, launch spot, print campaign and experiential activation really struck a chord with viewers.
So, is it too early to get pumped for The Nineties?