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Invading the Peabody Awards

June 1, 2015

Tune into Pivot on June 21, and If you look closely, between host Fred Armison’s banter, John Oliver’s wit and all the great stories receiving prestigious accolades, you just might spot our very own Robert Blatchford and Richard Eng among the audience at this year’s Peabody Awards ceremony.

Following a presentation of the brand identity we developed to the entire Peabody board yesterday, Robert and Richard walked the red carpet and continued on to attend the ceremony, held at Cipriani Wall Street, a new location and first-time evening gala for the event. It was the perfect setting to introduce the new look.

To see the Peabody Awards yourself, and also see how the new brand extends to on-air graphics, watch Pivot on June 21 at 9pmET. You can also see our case study for an in-depth look at not just the new brand identity, but the strategy behind it all.

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