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Brand Launch

Hello Beautiful, Hello CleoTV

January 25, 2019

Our team had an incredible time building the CleoTV brand from the ground up, designing the cross-platform identity for this all-new lifestyle destination for African American Millennial women. A new venture by TV One, CleoTV is designed for an audience that grew up online. Shows on CleoTV come in unconventional lengths, breaking out of the scheduling norms of linear TV. Rather than approaching the brand as a TV channel first, we approached it as multi-platform experience where this Millennial community can come together and engage with a variety of content. We were so inspired working with this amazingly talented community and loved the final product!

Check out the sizzle and project highlights below:




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