Growth, Community and The New Promax
As the premiere global association for entertainment marketing creatives, PromaxBDA recognized the need for an updated brand identity and overall architecture as a crucial component for future growth. As active members of the PromaxBDA community, we were thrilled to work with them on their rebrand and as a the design partner for the June Promax Conference. With the rebrand came the decision to drop the long-standing “BDA”—which stands for Broadcast Design Association—and embrace inclusivity and flexibility in a rapidly evolving industry. Above all, we love what we do and we’re here with Promax to celebrate this incredibly talented global community of creative marketers.
Check out the brand video and highlights below: