College Rivalries, Meet Democracy
Ahead of the 2018 Midterm Elections, we teamed up with The Creative Alliance and The ALL IN Campus Democracy Challenge to encourage students in the Big Ten Conference to get out and vote! By creating a video spot for the Big Ten Voting Challenge (BTVC), we tapped into the competitive spirit of college campuses and brought it to the ballot box. Each campus competed against one another by increasing voter registration and voter turnout on their campuses in past years. The spot has aired on the Big Ten Network, on social media (#B1GVotes), and on jumbotrons at college football games across the U.S.
Check out the spot below and read the full story here!