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College Football Rebrand Arrives on ESPN

December 4, 2015

“Football Nation” unveiled itself recently as America dove into the new football season. On ESPN, we delivered a fresh look and colossal package for the new season of college football.

As stated in PromaxBDA’s profile of the rebrand, “ESPN College Football reached a combined total of 185.7 million viewers during its [2014] regular-season telecasts alone, according to the National Football Foundation, and 33.4 million more during last season’s inaugural National Championship game between Oregon and Ohio State. And with the introduction of a new college football playoff system, and with sports becoming one of the last live experiences that viewers still want to share as its happening, those numbers for ESPN are only expected to grow in the coming years, reaching a broader, more varied audience than ever before.”

Read the entire PromaxBDA article here, and jump to case study for an in-depth look at the project and process.

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