Branding NFL Network Originals
As NFL Network prepared to launch a slate of original programming, they approached us to develop a branded graphics package for NFL Network Originals. The package included a logo system, logo animation, and promo package elements.
Wanting to move away from the conventions of chrome and glass, we looked for a visual language that was authentic, tactile, and emblematic of the idea of craftsmanship. We took inspiration from the long history of game jerseys and sideline caps to develop a logo that was hand-stiched on a high-end jersey fabric.
We developed a custom logo along with a logo animation that was built in-house to digitally “stitch” wire threads to form the logo.
The result was a unique take, that set the brand apart from the rest of NFL’s game-centric programming.