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Branding NFL Network Originals

January 20, 2016

As NFL Network prepared to launch a slate of original programming, they approached us to develop a branded graphics package for NFL Network Originals. The package included a logo system, logo animation, and promo package elements.

Wanting to move away from the conventions of chrome and glass, we looked for a visual language that was authentic, tactile, and emblematic of the idea of craftsmanship. We took inspiration from the long history of game jerseys and sideline caps to develop a logo that was hand-stiched on a high-end jersey fabric.

We developed a custom logo along with a logo animation that was built in-house to digitally “stitch” wire threads to form the logo.

The result was a unique take, that set the brand apart from the rest of NFL’s game-centric programming.

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