Game On, Blizzard Entertainment Introduces The First Major Global Esports League
In its inaugural season, Overwatch League brings a staggering 30 million players along for the ride as they look to transform the competitive world of esports. Our dynamic package leverages the best aspects of traditional sports graphics, while framing the players, fans and gameplay to expand the brand to be the first major global esports league. We built a cohesive package aimed toward establishing a signature design and animation language, epic venue graphics and promotional design to accurately capture the bold personality of the league and its passionate viewers.
Our collaboration with Blizzard Entertainment is one of our favorite partnerships to date and one we are thrilled to team up with in this exciting market. Stay tuned for the full case study!