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Our Story

We are thinkers, creators, guardians. We push ourselves to never replicate success, but to always seek out original solutions to new and universal problems. We believe in making strategy more creative and creativity more strategic.

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Our Philosophy

We view every initiative as an opportunity to craft meaningful experiences that resonate with audiences across platforms, distances, devices and emotions. We believe style is supported by substance. We believe the best creative work is a product of planning. And we believe thinking and making aren’t just essential—they’re inseparable.

Our process is rigorous and exacting, yet intuitive and elastic enough to address any challenge. We believe in putting people first, and pride ourselves on earning the loyalty of our partners.

Think Creatively. Create Thoughtfully. ™

Our Expertise

We are a multi-discipline, process-driven agency comprised of diverse proficiencies and personalities. We specialize in articulating strategic positioning, crafting brand identities, and executing marketing initiatives for some of the world’s most dynamic brands within the entertainment, media and technology industries.


We understand that strategy is complicated and often difficult to bring to life. That's why we articulate strategic foundations that are intuitive, impactful, meaningful, and actionable.


We create dynamic identities that move brands forward. Every brand is unique, and we craft identities from the inside out to resonate with audiences and establish a foundation for longterm success.


We tell brand stories that inspire action through inventive campaigns, unexpected partnerships, and unforgettable experiences, because great storytelling is at the heart of great marketing.

Our Family

Our family represents a diverse and dynamic mix of personalities, nationalities, tastes and talents. They comprise our strategic, production and creative teams across both coasts to consistently produce unique and compelling work.

David Herbruck

President / Partner

Beat Baudenbacher

Chief Creative Officer / Partner

Daniel Dörnemann

Executive Creative Director

Scott Lakso

Executive Producer

Anna Minkkinen

Creative Director

Tim Cella

Associate Producer

David Conklin

Associate Art Director

Joe Fuller

Senior Designer / Animator

Ananya Ghatrazu

Designer / Animator

Chris Harmon

Creative Director

Nadia Husain

Senior Art Director

Pete Jeffs

Associate Creative Director

Shawn Kelley


Alina Panas

Director of Finance

George Prah

Junior Designer

Cassie Wilkinson

Communications Manager


80 Broad St, 8th Floor, New York, NY 10004




4052 Del Rey Avenue Los Angeles, CA 90292


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