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Our Story

We are thinkers, creators, guardians. We push ourselves to never replicate success, but to always seek out original solutions to new and universal problems. We believe in making strategy more creative and creativity more strategic.

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Our Philosophy

We view every initiative as an opportunity to craft meaningful experiences that resonate with audiences across platforms, distances, devices and emotions. We believe style is supported by substance. We believe the best creative work is a product of planning. And we believe thinking and making aren’t just essential—they’re inseparable.

Our process is rigorous and exacting, yet intuitive and elastic enough to address any challenge. We believe in putting people first, and pride ourselves on earning the loyalty of our partners.

Think Creatively. Create Thoughtfully. ™

Our Expertise

We are a multi-discipline, process-driven agency comprised of diverse proficiencies and personalities. We specialize in articulating strategic positioning, crafting brand identities, and executing marketing initiatives for some of the world’s most dynamic brands within the entertainment, media and technology industries.

Strategy

We understand that strategy is complicated and often difficult to bring to life. That's why we articulate strategic foundations that are intuitive, impactful, meaningful, and actionable.

Identity

We create dynamic identities that move brands forward. Every brand is unique, and we craft identities from the inside out to resonate with audiences and establish a foundation for longterm success.

Marketing

We tell brand stories that inspire action through inventive campaigns, unexpected partnerships, and unforgettable experiences, because great storytelling is at the heart of great marketing.

Our Family

Our family represents a diverse and dynamic mix of personalities, nationalities, tastes and talents. They comprise our strategic, production and creative teams across both coasts to consistently produce unique and compelling work.

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David Herbruck

President / Partner

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Beat Baudenbacher

Chief Creative Officer / Partner

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Tony Kadillak

Director of Business Development

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Daniel Dörnemann

Executive Creative Director

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Richard Eng

Executive Creative Director

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Bo Bishop

Creative Director / Director of Strategy

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Heidi Erney

Executive Producer

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Scott Lakso

Head of Production

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Anna Minkkinen

Creative Director

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Laura Rieland

Creative Director

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Jessica Scharer

Executive Producer

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Dave Abel

Associate Creative Director

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Tim Cella

Production Coordinator

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Min Chun

Junior Designer

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David Conklin

Technical Director

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Victoire Coyon

Junior Designer

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Dan Doron

IT Coordinator

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Nadia Husain

Art Director

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Pete Jeffs

Art Director

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Shawn Kelley

Producer

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Alina Panas

Director of Finance & Operations

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George Prah

Junior Designer

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Mika Saulitis

Writer/Strategist

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Alyssa Schaefer

Producer

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Hanna Smith-Ide

Associate Producer

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Nicole St. Germain

Producer

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Cassie Wilkinson

Studio Manager

NY

80 Broad St, 8th Floor, New York, NY 10004

212.343.1037

Location

LA

3767 Overland Ave Unit 107 Los Angeles CA 90034

323.272.4847

Location
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