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A Bold New Brand: ABC Family Officially Becomes Freeform

January 13, 2016

As of January 12, ABC Family is all grown up. But this is way more than a fresh coat of paint. Freeform is a flag planted in exciting new territory; it’s a commitment to creativity, self expression, and being yourself passionately, no matter what.

We were thrilled to be along for every twist and turn of the ride, from the first strategy meeting alllllll the way back in 2014, through the Summer refresh in 2015, to the bold new brand you see before you today.

Congrats to everyone at Freeform for having the determination and vision to make this happen. And stay tuned here for the full case study.

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